Just before the final, the BCCI revealed the new jersey for team India. Adidas sponsors the team jersey and kits for both men and women. 5 year contract between BCCI and Addias. Three different jerseys for three different formats.
Virat kohli In Team India's New Test Jersey (Edited). @adidas @BCCI#ViratKohli #TeamIndia pic.twitter.com/MShAJuyVWz
— Gujarat Titans (@Gujrat_titans_) June 1, 2023
It was estimated from the source that the deal might be in between 250-350 cr for 5 years. BCCI also gets a royalty of 9-10 crore on the merchandise sold by Adidas in the next 5 years.
Jersey was unveiled in Wankhede Stadium, Mumbai.
“ An iconic moment. An iconic stadium. Introducing the new Team India Jerseys.” Adidas India posted jointly with the Indian Cricket team in their instagram post.
The Indian men’s team will wear their new jersey in the WTC final against Australia in London.