The Board of Cricket Control in India (BCCI) announces their new lead sponsor “Dream 11”. Previous sponsor was Byju’s who started sponsoring from 2019 to 2022 and then their contract extended till March 2023. They got the deal for three years.
The Indian Team will wear the jersey in their tour against West Indies starting from July 12th. They also sponsored the world famous cricket league that is Indian Premier League (IPL).
Mr Roger Binny, BCCI President said, “I congratulate Dream 11 and welcome them on board again. From being BCCI official sponsor to now being the lead sponsor, the BCCI-Dream 11 partnership has grown from strength to strength. It is a direct testament to the trust, value, potential and growth that Indian Cricket offers. As we prepare to host the ICC World Cup later this year, enhancing fan experience is among our top priorities and I am confident that this partnership will help us elevate the fan engagement experience.”
Mr Harsh Jain, co-founder and CEO of Dream Sports said, “As a long-standing partner of BCCI and Team India, Dream 11 is thrilled to take our partnership to the next level. At Dream 11 we share our love for cricket with a billion Indian cricket fans, and it is a matter of pride and our privilege to become the lead sponsor for the National Team. We look forward to continuing supporting the Indian sports ecosystem.”